Walmart: Case Study
01
Challenge
Addressing Years of SEO Neglect
Walmart had not undergone an SEO audit by a dedicated SEO team in five years. As a result, they faced significant challenges, including content cannibalization, widespread duplication, and poorly optimized category and product pages.
02
Solution
Scaling SEO Audits for Impact
Create a system to audit over 5,000 categories and a catalog of 480 million products. This initiative enabled them to efficiently identify, diagnose, and prioritize critical issues at scale, leading to rapid optimizations and quick wins.
03
Activation
Building Scalable SEO Audit Framework
We developed an audit framework after conducting multiple internal site audits with our SEO experts. Our audits revealed recurring issues such as internal linking gaps, duplication, cannibalization, and poor content optimization. We expanded this approach by training 250 internal stakeholders. They successfully audited over 5,000 categories and a catalog of 480 million products.
04
Result
Driving Growth Through Rapid Fixes
This process enabled quick identification, diagnosis, and prioritization of critical issues for rapid optimizations and quick wins.
Drove 22% growth in organic ecommerce traffic. Certain categories saw as much as a 300% increase in organic site traffic.